ATELIC AI names Brian Haug as global CRO

ATELIC AI has appointed Brian Haug as global chief revenue officer to help scale sales and revenue for its industrial AI platform across the Americas, Europe and the GCC. The move comes as the Dubai-based company expands deployment of its knowledge system in energy and manufacturing markets.

Why it matters: - ATELIC AI is adding a senior revenue leader as it pushes its industrial AI platform into new markets. - The hire is meant to accelerate commercial expansion across the Americas, Europe and the GCC. - The company is positioning its software for asset-intensive sectors where data sovereignty, human oversight and operational outcomes are critical.

What happened: - ATELIC AI FZCO appointed Brian Haug as global chief revenue officer. - Haug is based in Virginia and joins the founding team. - His remit includes leading global sales and revenue teams for ATELIC’s flagship industrial AI software solution. - The announcement was made July 22, 2026.

The details: - ATELIC’s flagship product suite, the Atelic Knowledge System, is designed as a secure, context-aware "System of Action" that connects IT and OT environments. - The platform is built for mining, oil, gas and manufacturing systems. - ATELIC says the software turns fragmented industrial data into AI-led execution with strict human oversight. - The company says the system is designed to satisfy data sovereignty rules while creating measurable business value. - Ben Owen, CEO of Atelic, said Haug’s background in scaling large organizations will help the company enter its next growth phase. - Owen said Haug grew a revenue organization to more than 4,000 sales professionals and multi-billion dollars in revenue while at a Berkshire Hathaway Energy subsidiary. - Haug has held senior roles across companies in the Berkshire Hathaway portfolio. - Haug has developed and trained thousands of industry professionals and led a billion-dollar portfolio. - Haug holds a bachelor’s degree in mechanical engineering from Virginia Commonwealth University. - Haug also has multiple AI certifications and is currently developing AI projects across several verticals.

Between the lines: - The appointment signals that ATELIC is shifting from product development and deployment toward broader commercial scale. - Haug’s background suggests the company wants enterprise sales discipline, not just technical credibility. - His comments frame ATELIC as a business-outcomes play, not a general AI software company. - ATELIC is trying to differentiate itself with industrial specificity, human oversight and data-sovereignty features.

What’s next: - Haug will focus on strengthening the connection between technology, customer ROI, scalable revenue and long-term enterprise value. - ATELIC is expected to keep expanding deployment of its proprietary technology across its customer base. - The company plans to build traction with partners and new prospects as the platform rollout continues. - ATELIC operates from Dubai and has offices in the UAE, the Netherlands and the United States. - More information is available on ATELIC AI’s website and its LinkedIn page.

The bottom line: - ATELIC AI is betting that a seasoned revenue executive can help turn its industrial AI platform into a larger global business.